[ graphic design: print • logo • web ] [ proofreading ]

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giving thanks
In honor of Thanksgiving, I would like to personally thank each client and vendor for helping to make this such a successful year! You have given me such great feedback and the opportunities to make great portfolio pieces as well.

Please take a look at the web site to see recently added pieces, client testimonials and my updated profile page.

Have a safe and happy holiday!

—colleen

portfolio spotlight
Nonprofit Risk Management Center's resource catalog
Case:
The client needed a catalog with an easy-to-read order form. The piece had to be something their audience would hold onto for a year or until they decided to update and reprint it. After brainstorming different formats with the client, I suggested a format similar to a piece I had previously designed because the size was easy to fit on someone's desk or a bulletin board. The finished size was 4x8.5 inches, saddle-stitched and had a back-cover fold-out to accommodate an order form. However, this new piece had more information than my previous piece and needed a larger font size for their target audience. The other decision that needed to be made was number of colors. Although it could have been two colors, it would have taken away from the beautiful color cover designs that were what needed to be showcased.
Solution: It was decided that the fold-out would still be the order form but that the entire order form would be horizontal and run be on the last page as well as the fold-out. This allows for the page to be copied and faxed easily, as it is close to 8.5x11 inches in size, and gives a lot more room for the order form. A PDF of the final piece was made and posted to the client's site. The extended panel pages needed to be slightly maneuvered for the PDF so they would be read in the same order as the print version, and the PDF did not need the mail panel. The PDF is interactive; it includes links to each book's respective page on the client's site, where the books can be purchased.

holiday goodies

Working on your project all the way through‹from proofing the copy to design and layout for print and the web.