Help Your Designer, Help Yourself, Pt 1
This is the first of a three-part series called Help Your Designer, Help Yourself. This segment is about preparing your copy for your designer. Following all or most of these steps will allow your designer to lay out copy in the most efficient way possible and may keep you from incurring additional charges. You’ll help yourself and your designer.
Professional Logo Design: What to Look For
…And Why You Shouldn’t Skimp on Logo Design
As a start-up business or nonprofit organization, you, understandably, may have limited funds and feel that logo design is an area in which you should skimp. But there are instances where you get what you pay for, and logo design often falls into that category. Opting for a cheap logo design can have several pitfalls, which may end up costing you much more later on. A logo is not just a design; it’s an investment in your future. The development of a logo is the strategic foundation of your identity and how your clients or customers will perceive you.
How to Choose a Designer or Firm
There are many factors to consider when researching and hiring a designer or firm. Consider the entire package: the quality and value of the work, responsiveness, ability to meet your deadline, costs, etc. Partnering with an experienced designer or firm may (or may not) cost a little more in terms of money than another one but may save you money and time in the long run.
What Font Did You Use?
Sometimes we are asked by clients what fonts we used in their project. Here is a tip that allows you to find that out if you have a PDF.
Stock Photo Licenses
Recently, a client said a stock photo company had contacted them to request payment for allegedly not having the rights to a photo. The photo had actually been purchased by the client’s previous designer. The client then had the designer get in touch with the stock photo company to show proof of purchase of a license.