Save Money on Print or Web Publishing With Clean Copy

clean up copyDid you know you could save money on print or web publishing simply by starting with clean copy? Whether you are publishing a document for print or for the web, the process always starts with a text file, most commonly a Microsoft Word file. Because that file is the source of content that will potentially appear in many forms—a web page, a PDF, an ePub and/or print publication—the cleaner it is, the less cleanup a designer or developer will have to do. So formatting it correctly up front will not only save you time and money but avoid duplicating cleanup efforts at various stages of the process.


13 Tips for Using WordPress

You may be a long-time user of WordPress, but are you using any of these best practices or time-savers? Here are 13 tips for using WordPress that pertain to security, editing, images, SEO and maintenance (note: this is not an all-inclusive list):


Why You Should Hire a Professional Web Designer

When it comes to creating a website, there are a lot of free and low-cost services out there: GoDaddy, Wix, Weebly, WordPress, Web.com, etc. Some will create a website for you, or you can do it yourself. However, using one of these website services or going the DIY route leaves out all of the vital knowledge, skills and strategy that are actually involved when you work with a professional.


Google Mobile-Friendly Policy

Do you rely on prospects finding your website via online search? If your website has a separate mobile version or is responsive, then you are already ahead of your competition. If it doesn’t have a mobile version or isn’t responsive, then, as of April 21, 2015, your website’s mobile search engine rank in Google will suffer.


Get Responsive (Design, That Is)

Are you alienating your audience? If so, get responsive (design, that is). If a good chunk of your clients, members or customers are using mobile devices to browse your website and read your e-mail promotions and these are not coded as responsive designs, then your audience may not be as responsive (no pun intended) as they could be. Here’s what I mean: how many times have you viewed a website on your mobile phone, only to leave the site abruptly because it was too frustrating pinching and panning in and out to get to a particular menu item or to find what you need?