Your website is an extension of your brand, another way that people can interact with your organization. Even though it doesn’t talk, it certainly says something about your organization. So negative experiences with your website can have a detrimental impact on your nonprofit’s brand. Visitors who already know of your organization may be more forgiving than new visitors, but first impressions are lasting. Let’s look at six areas in which your website could be hurting your nonprofit.
How many donations or sales will you miss out on if something happens to your site: if it goes down, gets hacked or is so slow that people leave and go somewhere else? If you have a good web host, these are less likely to happen. In the world of website hosting, most of the cheap ones can cost you more in the long run if something does happen. So let’s take a look at 7 things to look for in a WordPress web host, other things to consider and which hosts we recommend.
You may have recently heard about GDPR, which stands for General Data Protection Regulation. GDPR is a privacy law in the European Union that goes into effect on May 25, 2018. Its purpose is to give EU citizens more control over their personal data. It applies to all organizations offering goods and services in Europe, whether the organization is located in Europe or not. It extends the scope of EU data protection to foreign companies processing data of EU residents and applies to organizations with a website interacting with European residents.
The start of a new calendar year or your organization’s fiscal year is a good time to assess how many donations have been received (especially since most people donate at the end of a calendar year) and if you could be getting more. There are several obstacles you may not have considered that could hinder the number of donations your nonprofit receives through its website, such as a difficult donation process or doubt or concern on behalf of the donor. If you address these issues, you remove some barriers, getting even more donations through your website. Here are our 7 must-haves to get more donations from your nonprofit’s website.
5 Reasons Your Nonprofit Needs an Accessible Website Design
If your nonprofit organization doesn’t have an accessible website design or have accessible digital documents and publications, it is alienating supporters or members who have a disability. In some cases, Section 508 or ADA laws require accessibility. In others, it’s just the right thing to do. Here is an explanation of accessibility and why your nonprofit should care.