Insights

Help Your Designer, Help Yourself, Pt 2

Graphic Design, General | Resources October 19, 2014

Obtaining Images

This is the second of a three-part series called Help Your Designer, Help Yourself. This segment is all about images. Follow these guidelines and you will help yourself and your designer.

Help Your Designer, Help Yourself, Pt 1

Graphic Design, General | Resources September 16, 2014

Preparing Copy

This is the first of a three-part series called Help Your Designer, Help Yourself. This segment is about preparing your copy for your designer. Following all or most of these steps will allow your designer to lay out copy in the most efficient way possible and may keep you from incurring additional charges. You’ll help yourself and your designer.

Social Media Marketing

Branding and Marketing May 23, 2014

Keeping up with social media marketing can be overwhelming, but it should be a part of your overall marketing plan. It will drive more traffic to your website, attract the right audience, increase your search engine optimization (SEO) and elevate your brand.

JCA’s Productive Aging Award Dinner

Event Materials Design May 15, 2014

On May 4, I attended Jewish Council for the Aging’s annual fundraising event, the Sylvia Blajwas Productive Aging Award Dinner. They honored Sally Quinn with the Productive Aging Award and the Honorable Sidney Kramer with the Humanitarian Award. Ike Leggett, Connie Morella and many others were in attendance. Gratzer Graphics designed the invitation, programs and slides for the event. The tablecloths and orange pots with yellow flowers as centerpieces were chosen to match our design work.

Get Responsive (Design, That Is)

Website Design and Development March 11, 2014

Are you alienating your audience? If so, get responsive (design, that is). If a good chunk of your clients, members or customers are using mobile devices to browse your website and read your e-mail promotions and these are not coded as responsive designs, then your audience may not be as responsive (no pun intended) as they could be. Here’s what I mean: how many times have you viewed a website on your mobile phone, only to leave the site abruptly because it was too frustrating pinching and panning in and out to get to a particular menu item or to find what you need?