Insights

Does Your Brand Sound as Good as It Looks?

Guest blog by Deborah Brody

Branding is more than just a great-looking logo. Your brand is your mark of distinction. It’s how you differentiate yourself from your competition. A strong brand looks good, and sounds good too. In other words, it has good brand messaging.

There are two elements to creating a brand: a visual element, and a verbal element. The visual brand identity is formed by your logo, your color scheme, and even the fonts you use for your marketing materials. The verbal part of your brand identity is your messaging,

8 Steps to a Compelling Nonprofit Annual Report Design

An annual report chronicles the achievements of and provides financial data for your nonprofit over the past year. However, a creative and compelling nonprofit annual report design also gives insight into the culture of your organization, depicts its impact, and evokes an emotional response or connection that inspires readers to donate, volunteer or spread the word about your organization.

7 Ways to Get More Donations from Your Nonprofit’s Website

The start of a new calendar year or your organization’s fiscal year is a good time to assess how many donations have been received (especially since most people donate at the end of a calendar year) and if you could be getting more. There are several obstacles you may not have considered that could hinder the number of donations your nonprofit receives through its website, such as a difficult donation process or doubt or concern on behalf of the donor. If you address these issues, you remove some barriers, getting even more donations through your website. Here are our 7 must-haves to get more donations from your nonprofit’s website.

Is Your Nonprofit’s Website a Lawsuit Waiting to Happen?

5 Reasons Your Nonprofit Needs an Accessible Website Design

If your nonprofit organization doesn’t have an accessible website design or have accessible digital documents and publications, it is alienating supporters or members who have a disability. In some cases, Section 508 or ADA laws require accessibility. In others, it’s just the right thing to do. Here is an explanation of accessibility and why your nonprofit should care.

What Does Publication Design Cost?

“What does publication design cost?” is a question we get a lot. The investment for the design of an annual report, book, brochure, media kit, magazine or newsletter varies greatly based on the content, page count and complexity. There truly is no standard for each type of publication. The design of a 12-page brochure could actually be more complicated than that of a 48-page book, for example. There are many factors—some monetary in nature and some not—that need to be considered.