Branding, Design and Accessibility for Nonprofits | DC and Maryland

Unless you or someone you know has a disability (temporary or permanent), you may not think about accessibility at all. If your organization doesn’t understand it or has preconceived notions about it, read on to get the facts, as we dispel 11 myths about accessibility.

As a start-up business or nonprofit organization, you may have limited funds and feel that logo design is an area in which you can skimp. But you get what you pay for, and logo design definitely falls into that category. Opting for a cheap logo design can have several pitfalls, which may end up costing you much more later on in terms of logo redesign or legal costs, or in terms of lost donations or sales due to a poorly perceived brand or position in the marketplace.

Your website is an extension of your brand, another way that people can interact with your organization. Even though it doesn’t talk, it certainly says something about your organization. So negative experiences with your website can have a detrimental impact on your nonprofit’s brand. Visitors who already know of your organization may be more forgiving than new visitors, but first impressions are lasting. Let’s look at six areas in which your website could be hurting your nonprofit.