Blog

How Bad Images Hurt Your Marketing and Fundraising

Images tell a story. Are yours telling the story you want to tell? If you’re like many organizations, you might inadvertently be minimizing the role of images in your messaging. Maybe you: don’t realize their importance, choose images that don’t speak to your audience, don’t know where to find quality images or don’t understand that using bad images is worse than using no images at all.


5 Deadly Nonprofit Fundraising Mistakes

spilled coffee

Guest blog by Kathy Widenhouse

When times are hard, one of the biggest nonprofit fundraising mistakes you can make is to complain. Partners and prospects read negativity, and click “delete” or toss your letter quicker than the latest stock market indicator plunge. And why not? They hear plenty of it already on the news.

Even in down times, you can cultivate your readers and build your audience. One key is to keep the right tone. Make sure you avoid these other nonprofit fundraising mistakes in your development copy that could lead you down the wrong path … and cause you to lose supporters.


Is Your Website Scaring Off Donors, Members and Clients?

ghost scaring off Only websites that accept donations or payments or collect sensitive information need to be secure (saying “HTTPS” as opposed to “HTTP” in the link). However, due to increases in hacking and exploits of sensitive data all over the internet, Google has announced a plan to mark all sites as non-secure if they do not take advantage of SSL. What does this mean for your organization? Even if your website does not accept payments or gather private information, there are 3 reasons to strongly consider implementing security on your website now.


3 Reasons to Consider a WordPress Website Maintenance Plan

frustrated computer userKeeping your website up to date, backed up and secure is an ongoing process. It’s not a one-time event that occurs only when the site is launched. In other words, it’s not a “set it and forget” deal. Updating your WordPress site regularly is crucial, but you might find it time consuming, intimidating or frustrating trying to do it yourself. Having a developer taking care of your site on a monthly basis gives you peace of mind that things are running smoothly and lets you get back to more important tasks.


3 Tips to Jumpstart Your Writing

writing
Guest blog by Kathy Widenhouse

Writing faster and better — we all want that! But you may find you need tips for jumpstarting your writing project. I know I do, especially when writer’s block rears its head. Even after years of writing.

The first words on the paper (or screen) — why do they seem to be the hardest? I’ve been there more times than I care to admit.

Over the years I discovered a simple process for jumpstarting a new writing project. It’s been super-helpful for writing faster and better because getting started can be the most agonizing,