Blog

5 Deadly Nonprofit Fundraising Mistakes

fundraising direct mail

Guest blog by Kathy Widenhouse

When times are hard, one of the biggest nonprofit fundraising mistakes you can make is to complain.

Partners and prospects read negativity, and click “delete” or toss your letter quicker than the latest stock market indicator plunge. And why not? They hear plenty of it already on the news.

Even in down times, you can cultivate your readers and build your audience. One key is to keep the right tone. Make sure you avoid these other nonprofit fundraising mistakes in your development copy that could lead you down the wrong path … and cause you to lose supporters.


3 Reasons You Need a Secure Website

website securityYou may know that websites that accept credit cards or take in personal information must be secure. However, due to increases in hacking and exploits of sensitive data, Google is striving for the internet to be a secure and safe experience for everyone—not just users of Chrome, Gmail and Drive, for example. Therefore, even if your website does not gather private information or have e-commerce, there are 3 reasons you need a secure website.


3 Reasons to Consider a WordPress Maintenance Plan

wordpress maintenance planKeeping your website up to date, backed up and secure is an ongoing process, not a one-time event that occurs only when the site is launched. It’s not a “set it and forget” deal. Updating your WordPress site regularly is crucial, and having a developer taking care of your site on a monthly basis gives you peace of mind that things are running smoothly and lets you get back to more important tasks.


3 Tips to Jumpstart Your Writing

writing
Guest blog by Kathy Widenhouse

Writing faster and better — we all want that! But you may find you need tips for jumpstarting your writing project. I know I do, especially when writer’s block rears its head. Even after years of writing.

The first words on the paper (or screen) — why do they seem to be the hardest? I’ve been there more times than I care to admit.

Over the years I discovered a simple process for jumpstarting a new writing project. It’s been super-helpful for writing faster and better because getting started can be the most agonizing,


How Your Site’s SEO Affects Your Organization

analyticsSEO—search engine optimization. People talk about it; everyone knows it’s important to some degree, but what is it? And why does it matter to your organization?