Whether you publish an annual report, books, a media kit, a newsletter or a magazine, you need to make sure it speaks positively for your brand. Does your audience connect with the design? Is the publication easy to read? Is it professional looking? Has it been checked for typos or grammatical errors? If you answer no to any of these questions, you risk losing readers or not being taken seriously—no matter how good what you’re saying is.
- What if your annual report and newsletter helped bring in donations?
- What if your book made a lot of sales?
- What if your media kit wowed prospective advertisers, putting you ahead of your competitors?
- What if your magazine had more subscription and advertising revenue?
- What if your publications were accessible to people with disabilities?
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We’ve been getting good feedback on our Risk Management Yearbook. You did a great job on it! I think we’ve already sold more of the this year's books than last year's version.
Pam Marino, Public Entity Risk Institute, Fairfax, VA
