501cTECH conference branding

Event and award logo designs and seal

Save the Date postcard

Booklet

Sponsorship form and awards flyer

Slides

Signage

Award

Event photos courtesy Lisa Usher Photography

Background

501cTECH empowers nonprofits through technology. Each year, they hold an event, Celebration of Technology, where they give out Technology Innovation Awards to three DC-area nonprofits that submit the best ideas for tech innovation in specific categories.

Problem

501cTECH needed a modern, fresh look for the logos and promotional materials. However, the event and awards logos needed to incorporate the 501cTECH logo and the year, with only the latter changing each year. We used the colors from their brand to retain recognition with the new look and avoid alienating their existing audience.

Solution

In the past, the logo had included a light bulb, so we decided to incorporate an updated, illustrated light bulb as a design element in the print materials. This imagery, along with the colors from their brand, allowed for a new look while maintaining a look the audience was familiar with.

The design work contributed to a 75% increase in RSVPs, a 65% increase in attendance and an 80% increase in revenue.

Specs

Event and award logo designs and seal
Postcard: four-color process, 8.25×6.25 inches, sent via email
Booklet: four-color process, 11×8.5 inches, 8 pages
Sponsorship form and awards flyer: four-color process, 8.5×11 inches
Backdrop slides
Sponsor table signs
Award

Medium

Print and digital

Client

501cTECH, Washington, DC

Industry

Nonprofit/not for profit, technology