How Bad Images Hurt Your Marketing and Fundraising

Images tell a story. Are yours telling the story you want to tell? If you’re like many organizations, you might inadvertently be minimizing the role of images in your messaging. Maybe you: don’t realize their importance, choose images that don’t speak to your audience, don’t know where to find quality images or don’t understand that using bad images is worse than using no images at all.


Do You Need the Native Files?

design and layoutWhen not addressed in a design contract and left to assumptions by both parties, native files can be a point of contention between design studios and clients. But they don’t have to be.

The term native files refers to the file format that an application uses to create or save files. In this article, we are referring to page layout files (such as Adobe® InDesign®) and any associated artwork or photos used within those layout files, or there could be just a layered image file (such as Adobe® Photoshop® or Adobe® Illustrator®).


5 Ways to Provide Constructive Feedback to a Graphic Designer

Working with a graphic designer on a print project or website should be a collaborative effort from beginning to end, always focusing on the main objectives and your members, clients or customers. Part of that process involves giving useful feedback to your graphic designer on the designs they present you with.


What Affects the Cost of a Design Job?

When you ask a design firm how much a [insert any type of work here] costs, it is akin to asking the cost of a car. We know the price of a car varies greatly based on manufacturer, model and bells and whistles, and it’s similar with design costs: designer/firm, experience and the work involved. When we say that every job is unique and we can’t give you an estimate without getting more information, we aren’t trying to sound belligerent; we’re being honest.


The Value of a Professional Print Designer

Why you should work with a professional print designer

If you already work with one, you may realize the value of a professional print designer. However, you may be underutilizing their expertise. When you work with a graphic designer for any project, you will get the best results when you include them from conception (or shortly thereafter) to delivery.