“What does publication design cost?” is a question we get a lot. The investment for the design of an annual report, book, brochure, media kit, magazine or newsletter varies greatly based on the content, page count and complexity. There truly is no standard for each type of publication. The design of a 12-page brochure could actually be more complicated than that of a 48-page book, for example. There are many factors—some monetary in nature and some not—that need to be considered.
Nonprofits often use requests for proposal (RFPs) to find potential vendors for a particular type of work after performing an assessment of the organization’s needs. But your nonprofit may actually be unknowingly hurting itself in the RFP process. Are you making these seven nonprofit RFP mistakes?
Images tell a story. Are yours telling the story you want to tell? If you’re like many organizations, you might inadvertently be minimizing the role of images in your messaging. Maybe you: don’t realize their importance, choose images that don’t speak to your audience, don’t know where to find quality images or don’t understand that using bad images is worse than using no images at all.
When not addressed in a design contract and left to assumptions by both parties, native files can be a point of contention between design studios and clients. But they don’t have to be.
The term native files refers to the file format that an application uses to create or save files. In this article, we are referring to page layout files (such as Adobe® InDesign®) and any associated artwork or photos used within those layout files, or there could be just a layered image file (such as Adobe® Photoshop® or Adobe® Illustrator®).
Working with a graphic designer on a print project or website should be a collaborative effort from beginning to end, always focusing on the main objectives and your members, clients or customers. Part of that process involves giving useful feedback to your graphic designer on the designs they present you with.