IFC/World Bank Group Emerging Markets conference branding

Background: IFC, a sister organization of the World Bank and member of the World Bank Group, is the largest global development institution focused exclusively on the private sector in developing countries.

Problem: IFC needed branding and materials for its Emerging Markets conference to promote the event, including live streams, and to attract attendees and sponsors. The design needed to be consistent with the IFC brand. All materials needed to have the conference branding, except for the sponsor banner, which has IFC-specific branding.

This conference was back to back with their Disrupting the Gender Divide conference.

Solution: Our design is techy and global themed, reflecting the content of the conference and appealing to potential attendees and sponsors.

Components:

Conference logo/theme design
Brochure: 11×8.5 inches, 11 pages (one for potential attendees, ones for potential sponsors, distributed as a PDF)
Program: 11×8.5 inches, PowerPoint file for client to add content and save as PDF
Banners: self-standing, four-color process, 31.5×79 inches
Social media images for Twitter and Facebook
Slides for backdrop, speaker names and bios, and sponsors

Medium: Print and digital

Client: International Finance Corporation, Washington, DC

Industry: Nonprofit/not for profit, finance

IFC/World Bank Group Emerging Markets conference branding

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