Cold Spring Harbor Laboratory Press 2016-2018

“It has been absolute pleasure working with you!! You were just wonderful and the kit is exactly what we wanted! Easiest time we had doing this material in years, so thank you! I will certainly pass your name along to everyone I know, and you are on our list for next year.”

Marcie Siconolfi

Background

Cold Spring Harbor Laboratory Press is a publisher of books, journals and electronic media on the topics of genetics and molecular biology.

Problem

The client was so pleased with our first media kit design, they used it for three years in a row, only having us make color changes and updates. For 2016, they wanted an entirely new design—specifically, one that was fun yet professional, using abstract imagery. They also wanted to retain the horizontal layout.

Challenges included incorporating an additional journal image and text on pages 2 and 3 while keeping all journals confined to that spread, and deleting one of the pages while having a printable number of pages.

Solution

We changed the presentation of the journals from stacked to one per column. Additionally, we designed new infographics that represent the demographics of their readership.

Specs

Four-color process, 11×8.5 inches, 12 pages + cover

Medium

Print and digital (PDF)

Client

Cold Spring Harbor Laboratory Press, Cold Spring Harbor, NY

Industry

Science/research/engineering, nonprofit/not for profit, publishing

Cold Spring Harbor Laboratory Press 2016-2018

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