Endocrine Society media kit designs

Background

Endocrine Society is the largest global membership organization representing medical doctors, scientists, researchers and educators in the field of endocrinology.

Problem

The organization’s media kit design needed to present a wealth of information in an organized manner so it was easy to find and read. Its purpose was to strengthen relevance to advertisers and to emphasize clinical products.

Solution

We designed the format to have stepped pages (“tabs”) to allow each section to be visible immediately upon opening the folder. The design was reused the next year with a different color scheme and photos.

Specs

2008: four-color process, 12 pages + cover/folder; folder: 9×12; inside pages saddle-stitched into folder, stepped pages from 6.5×12 to 9×12 inches
2009: four-color process, 20 pages + cover/folder; folder: 9×12; inside pages saddle-stitched into folder, stepped pages from 4.5×12 to 9×12 inches

Medium

Print and digital (PDF)

Client

The Endocrine Society, Chevy Chase, MD

Industry

Healthcare/medical, nonprofit/not for profit

Endocrine Society media kit designs

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