JCA annual report design

“Your design made JCA’s 40th Annual Meeting a smashing success! Many people were ogling the annual report instead of listening to the speakers.”

David Gamse, CEO

Background

The Jewish Council for the Aging (JCA) is a nonprofit organization in Rockville, Maryland, serving Washington, D.C., area senior citizens of all faiths and ethnicities.

Problem

Commemorating the organization’s 40th anniversary, this annual report needed to highlight the organization’s milestones, work, people and important data. It needed to present a lot of information without overwhelming the reader.

Solution

We used images of sunflowers, which symbolize joy, adoration, loyalty and longevity. We also used the color palette we established as part of a rebrand, to reinforce the message and tagline, “Helping All Seniors Thrive.”

Specs

Annual report: four-color process, 11×8.5 inches, 32 pages, saddle-stitched
Carrier envelope: four-color process, 12×9 inches

Medium

Print and digital (PDF)

Client

Jewish Council for the Aging, Rockville, MD

Industry

Nonprofit/not for profit, religious/faith-based

JCA annual report design

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