Design for nonprofit event honoring Alan and Arlene Alda

Hold the Date postcard

Invitation package

Program

Print ads

Slides

Event photos

First two photos below courtesy Harvey Levine

Background

JCA is a nonprofit organization in Rockville, Maryland, whose mission is to help Washington, D.C., area senior citizens thrive.

Problem

The design needed to attract attendees, donors and event program advertisers and feature honorees Alan and Arlene Alda and a local humanitarian.

Solution

The design for this event was formal and elegant. We chose green and gold to not only match the colors of the new JCA website but also to symbolize Alan Alda’s Irish and Italian ancestry.

Specs

Postcard: four-color process, 8.5×5.5 inches
Invitation package:
- Invitation: four-color process + spot gloss varnish on photos on cover, 8.5×11 folding in half to 8.5×5.5 inches;
- Response card: one Pantone, 7×5 inches
- Reply envelope: one Pantone, 7.25×5.25 inches
- Advertising form: one Pantone, 7×5 inches
- Carrier envelopes: one Pantone; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 60 pages + cover, green plastic spiral binding; work also included creating and placing ads
Print ads
Slides: backdrop slide and rotating sponsor slides

Medium

Print and digital

Client

Jewish Council for the Aging, Rockville, MD

Industry

Nonprofit/not for profit, religious/faith-based