Productive Aging Award dinner 2016

Background: The Jewish Council for the Aging’s Productive Aging Award Dinner is an annual event that supports the organization’s programs from sales of event tickets, donations or paid advertisements in the event program. The organization serves Washington, D.C., area senior citizens.

Problem: JCA was honoring Sam Waterston from “Law & Order” and “Grace and Frankie” fame plus two local humanitarians. The organization needed a design that would entice people to attend, make a donation, or donate a product or service to the silent auction.

Solution: The design is elegant and formal, in gold and dark burgundy-brown. The invitation features a diamond die cut (cut-out) showing the photo from the inside and a metallic gold ink. One of the inserts in the package was printed on translucent paper to stand out and highlight the new silent auction.

Components:

Postcards: four-color process + gold spot color, 8.5×5.5 inches
Invitation package:
- Invitation: four-color process + spot metallic ink and diamond die cut to show photo from inside right page, 11×8.5 folding in half to 5.5×8.5 inches;
- Silent auction card: one Pantone, 4×6 inches, clear paper stock
- Response card: one Pantone, 5×7 inches
- Reply envelope: one Pantone, 7.25×5.25 inches
- Advertising form: one Pantone, 5×7 inches
- Carrier envelope: four-color process + spot metallic ink; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 58 pages + cover, brown plastic spiral binding; work also included creating and placing ads
Print ad
Slides: backdrop slide and rotating sponsor slides