A Shelter Friend logo design and brand refresh

Logo redesign

Vertical layout

Horizontal layout

Website redesign

Social media images

Old logo and website

“The thought of creating a new website for our nonprofit organization overwhelmed us, although we knew one was badly needed. Colleen made it painless! She educated herself about our work and took our ideas to a new level. She updated our logo and created a clean, new, easy-to-use website that is mobile friendly.
The simplified donation process has increased donations a striking 33% for the first 3 months over the same time period last year. Heartfelt thanks to Colleen and Gratzer Graphics LLC.”

Krista H.

Background

A nonprofit organization, A Shelter Friend facilitates the rescue of animals from county shelters in southeastern North Carolina to other parts of the country.

Problem

The branding was inconsistent and confusing: one logo was used on the website, while a different one was used on social media. The logo was in need of an updated look without a complete redesign. The only logo files that were available were web quality; therefore, the logo did not produce well in print such as in brochures or shirts.

Solution

Keeping the existing brand colors to maintain recognition with their audience (donors, fosters, adopters, Facebook followers), we refreshed and modernized the logo design. As part of all of our logo design packages, we created all of the necessary web and print files, along with a guide, so that the organization knows which file to use in a web or print situation.

Because of Colleen’s passion for helping shelter animals, the work was done pro bono.

Client

A Shelter Friend, Elizabethtown, NC

Industry

Nonprofit/not for profit, animal welfare