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Research methods textbook design

“We’ve gotten lots of compliments from colleagues on the book cover. It’s really outstanding!”

P. Michael Politano

Background

The authors of the book are college professors who teach statistics and research methods.

Problem

Research methods can be an overwhelming topic. The goal was for the book design to reflect their conversational and friendly approach.

Solution

The cover design shows an abstract image that symbolizes the process of research and also how researchers start on one path but end up on another. Our work also included formatting hundreds of equations and formulas.

Specs

Four-color process, 8.5×11 inches, 280 pages + cover

Medium

Print and digital (PDF)

Client

P. Michael Politano and Robert O. Walton

Industry

Education

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Gratzer Graphics LLC is a Maryland/Washington, DC area woman-owned design firm specialized in helping nonprofits further their missions and achieve better results by improving their branding and marketing materials, website, publications and event collateral.

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