JCA print materials rebrand

Background: The Jewish Council for the Aging is a nonprofit organization in Rockville, Maryland. Its mission is to help all older adults in the Washington, D.C., area maintain their independence, dignity, vitality and self-respect.

Problem: The marketing materials needed to speak to JCA’s audience—senior citizens of different faiths and a wide age range. They also needed to appeal to their donors and board as well as be a more accurate reflection of the organization. JCA has many volunteers, and they are enthusiastic about what they do.

Solution: To achieve this, we used the curved shapes from the logo as design elements, along with their two main brand colors, to provide an energetic, welcoming look that reinforces their “Helping All Seniors Thrive” tagline.

Components:

Stationery package:
- Business cards: 2 Pantone colors, 3.5×2 inches
- Letterhead: 2 Pantone colors, 8.5×11 inches
- Envelope: 2 Pantone colors, #10
- Labels: 2 Pantone colors, 3-inch diameter
Folder: four-color process, 9×12-inch pocketless folder
Brochure: four-color process, 3.75×8.75 inches, 8 pages + double front and back covers that fold out, saddlestitched
Newsletter: four-color process, 6 pages, 25.5×11 folding down to 8.5×5.5 inches, self-mailing
Self-standing banner: four-color process, 31×72 inches, able to be opened to half or full height
Vehicle wraps
Direct mail packages:
- Letter: four-color process, 8.5×11 inches, 4 pages (page 2 blank)
- Response card: four-color process, 8.5×3.5 inches
- BRE: #9
- Carrier envelope: four-color process, #10
Print ad: four-color process, 4.67×5.55 inches

Medium: Print

Client: Jewish Council for the Aging, Rockville, MD

Industry: Nonprofit/not for profit, religious/faith-based

“Donors called and emailed me to say how much they liked our direct mail package. That is amazing because the typical response to a direct mail letter is silence, even when the letter motivates donors to give. Well done, you!”

David Gamse, CEO