NCQA print and digital campaign refresh

Background: The National Committee for Quality Assurance is a private, 501(c)(3) not-for-profit organization dedicated to improving health care quality.

Problem: NCQA’s marketing materials had a very boxy design for years. They wanted it to be less boxy, to look softer, but without an entirely new look for their materials.

Solution: We performed a brand refresh by incorporating the boxes with solid colors from their existing brand with curved shapes from their logo into the design. We also kept the colors from their color palette. Over time, we gradually evolved the look so that it used more of the curvier design, conveying a softer look. The curves provide visual motion, which is symbolic of the continuing progress NCQA has made in improving health care quality.

Components:

Product logos
Brochures:
- Bifold: four-color process, 25.5×11 folding to 8.5×11 inches, 6 pages
- Trifold: four-color process, 25.5×11 folding to 8.5×11 inches, 6 pages
Flyers: four-color process, 8×10 inches, double sided
Postcards: four-color process, 11×6 inches and 6×4.25 inches
PowerPoint slide templates
Print ad
E-mail headers: for use in Constant Contact
Banner ads: 650x235px