Health Quality Awards gala design

Invitation package

Program book

HTML e-mail

Rotating backdrop slides

Sponsor sign and flyer

Banner ad

Event photos

Event photos courtesy of National Committee for Quality Assurance

Background: The National Committee for Quality Assurance is a private, 501(c)(3) not-for-profit organization whose mission is to improve the quality of health care through measurement, transparency and accountability. Their annual Health Quality Awards event recognizes those who have demonstrated an ongoing commitment to improving the quality of health care.

Problem: NCQA needed a design for their event that would attract sponsorships from relevant corporations, associations and foundations. They wanted the red Q from the logo, representing quality, to be the focus.

Solution: The design incorporates the red and blue from NCQA’s primary color palette and features an elegant look that is consistent with their brand, revolving around the Q.

Components:

Invitation package:
- Invitation: four-color process printed on silver shimmer paper stock, 12×9 inches folding to 6×9
- Response card: four-color process over black, 6.25×4.5 inches
- Reply envelope: black, 6.5×4.75 inches
- Carrier envelope: 2 Pantone colors, 9.5×6.5 inches
Program: four-color process printed on silver shimmer paper stock, 11×8.5 inches folding to 5.5×8.5, 20 pages + cover
HTML e-mail
Backdrop slide
Sponsor sign: four-color process, 24×36 inches
Banner ad

Medium: Print and digital

Client: National Committee for Quality Assurance, Washington, DC

Industry: Nonprofit/not for profit, healthcare/medical