Productive Aging Award dinner 2014

Hold the Date postcard

nonprofit dinner event postcard design

Invitation package

award dinner invitation design

Program

award dinner program book design

Print ad

nonprofit dinner event print ad design

Slides

nonprofit event rotating backdrop slides

Event photos

nonprofit annual dinner nonprofit annual event

Background: The Productive Aging Award Dinner is an annual fundraising event for the Jewish Council for the Aging. It honors a senior citizen who has had a thriving career as well as a humanitarian awardee.

Problem: JCA needed a design featuring the honoree and humanitarian awardee that would encourage people to attend, donate or pay for ads in the program.

Solution: The design for this event is fun, upbeat and elegant thanks to the use of a curvy tree illustration, bright colors and circles. The tree, symbolic of growth, and vibrant colors reinforce the “productive aging” theme. The smaller circles feature writing-themed icons to reflect the fact that the awardee is an author and journalist.

Components:

Postcard: four-color process, 8.5×5.5 inches
Invitation package:
- Invitation: four-color process, 8.5×11 folding in half to 8.5×5.5 inches
- Reply card: one Pantone, 7×5 inches
- Reply envelope: one Pantone, 7.25×5.25 inches
- Advertising form: one Pantone, 7×5 inches
- Carrier envelope: one Pantone; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 58 pages + cover, white coil binding
Print ad
Slides: Backdrop slide and rotating sponsor slides

Medium: Print and digital

Client: Jewish Council for the Aging, Rockville, MD

Industry: Nonprofit/not for profit, religious/faith-based

“I keep hearing raves about the Productive Aging dinner journal. Next year, we might ask you to sit beneath a sign that reads ‘Autographs, $10.’”
David Gamse, CEO