Productive Aging Award dinner 2014

Hold the Date postcard

Invitation package

Program

Print ad

Slides

Event photos

Background: The Productive Aging Award Dinner is an annual fundraising event for the Jewish Council for the Aging. It honors a senior citizen who has had a thriving career as well as a humanitarian awardee.

Problem: JCA needed a design featuring the honoree and humanitarian awardee that would encourage people to attend, donate or pay for ads in the program.

Solution: The design for this event is fun, upbeat and elegant thanks to the use of a curvy tree illustration, bright colors and circles. The tree, symbolic of growth, and vibrant colors reinforce the “productive aging” theme. The smaller circles feature writing-themed icons to reflect the fact that the awardee is an author and journalist.

Components:

Postcard: four-color process, 8.5×5.5 inches
Invitation package:
- Invitation: four-color process, 8.5×11 folding in half to 8.5×5.5 inches
- Reply card: one Pantone, 7×5 inches
- Reply envelope: one Pantone, 7.25×5.25 inches
- Advertising form: one Pantone, 7×5 inches
- Carrier envelope: one Pantone; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 58 pages + cover, white coil binding
Print ad
Slides: Backdrop slide and rotating sponsor slides

Medium: Print and digital

Client: Jewish Council for the Aging, Rockville, MD

Industry: Nonprofit/not for profit, religious/faith-based

“I keep hearing raves about the Productive Aging dinner journal. Next year, we might ask you to sit beneath a sign that reads ‘Autographs, $10.’”

David Gamse, CEO