Productive Aging Award dinner 2014

Hold the Date postcard

Invitation package

Program

Print ad

Slides

Event photos

“I keep hearing raves about the Productive Aging dinner journal. Next year, we might ask you to sit beneath a sign that reads ‘Autographs, $10.’”

David Gamse, CEO

Background

The Productive Aging Award Dinner is an annual fundraising event for the Jewish Council for the Aging. It honors a senior citizen who has had a thriving career as well as a humanitarian awardee.

Problem

JCA needed a design featuring the honoree and humanitarian awardee that would encourage people to attend, donate or pay for ads in the program.

Solution

The design for this event is fun, upbeat and elegant thanks to the use of a curvy tree illustration, bright colors and circles. The tree, symbolic of growth, and vibrant colors reinforce the “productive aging” theme. The smaller circles feature writing-themed icons to reflect the fact that the awardee is an author and journalist.

Specs

Postcard: four-color process, 8.5×5.5 inches
Invitation package:
- Invitation: four-color process, 8.5×11 folding in half to 8.5×5.5 inches
- Reply card: one Pantone, 7×5 inches
- Reply envelope: one Pantone, 7.25×5.25 inches
- Advertising form: one Pantone, 7×5 inches
- Carrier envelope: one Pantone; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 58 pages + cover, white coil binding
Print ad
Slides: Backdrop slide and rotating sponsor slides

Medium

Print and digital

Client

Jewish Council for the Aging, Rockville, MD

Industry

Nonprofit/not for profit, religious/faith-based