Design for nonprofit event honoring Kitty Kelley

Invitation package

Program and donation list

Postcard

Print ads

Slides

Event photo

Background: The Jewish Council for the Aging’s Productive Aging Award Dinner is an annual event at which they celebrate a well-known honoree and local humanitarian(s) who represent their tagline, Helping All Seniors Thrive. Through donations and sponsorships, the dinner is a fundraiser for their programs that help Washington, D.C., area seniors.

Problem: JCA needed a design for the event materials that would entice people to attend or become a sponsor. The design needed to feature Kitty Kelley, America’s bestselling investigative biographer, as well as their humanitarian awardees.

Solution: The design was inspired by a quote that Kelley’s writing is about “moving an icon out of the moonlight and into the sunlight.”

Components:

Invitation package:
- Invitation: four-color process, 8.5×11 folding in half to 8.5×5.5 inches;
- Silent auction card: black ink, 4×6 inches, clear paper stock
- Response card: black ink, 5×7 inches
- Reply envelope: black ink, 7.25×5.25 inches
- Advertising form: black ink, 5×7 inches
- Carrier envelope: four-color process; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 56 pages + cover, black plastic spiral binding; work also included creating and placing ads
Donation list: four-color process, 3.5×7 inches
Postcard: four-color process, 8.5×5.5 inches
Print ads: in various sizes
Slides: backdrop slide and rotating sponsor slides

Medium: Print and digital

Client: Jewish Council for the Aging, Rockville, MD

Industry: Nonprofit/not for profit, religious/faith-based