Design for nonprofit event honoring Kitty Kelley

Invitation package

jca2017-invitation-package-design

Program and donation list

dinner program design

Postcard

event postcard design

Print ads

print ad design

Slides

slideshow design for event

Event photo

nonprofit annual dinner event

Photo courtesy Harvey Levine

Background: The Jewish Council for the Aging’s Productive Aging Award Dinner is an annual event at which they celebrate a well-known honoree and local humanitarian(s) who represent their tagline, Helping All Seniors Thrive. Through donations and sponsorships, the dinner is a fundraiser for their programs that help Washington, D.C., area seniors.

Problem: JCA needed a design for the event materials that would entice people to attend or become a sponsor. The design needed to feature Kitty Kelley, America’s bestselling investigative biographer, as well as their humanitarian awardees.

Solution: The design was inspired by a quote that Kelley’s writing is about “moving an icon out of the moonlight and into the sunlight.”

Components:

Invitation package:
- Invitation: four-color process, 8.5×11 folding in half to 8.5×5.5 inches;
- Silent auction card: black ink, 4×6 inches, clear paper stock
- Response card: black ink, 5×7 inches
- Reply envelope: black ink, 7.25×5.25 inches
- Advertising form: black ink, 5×7 inches
- Carrier envelope: four-color process; 8.75×5.75 inches
Program: four-color process, 5.5×8.5 inches, 56 pages + cover, black plastic spiral binding; work also included creating and placing ads
Donation list: four-color process, 3.5×7 inches
Postcard: four-color process, 8.5×5.5 inches
Print ads: in various sizes
Slides: backdrop slide and rotating sponsor slides

Medium: Print and digital

Client: Jewish Council for the Aging, Rockville, MD

Industry: Nonprofit/not for profit, religious/faith-based