SIIM annual meeting design

Postcards

Exhibitor prospectus

Preliminary program

Final program and call for abstracts

Print ads

Background: The Society for Imaging Informatics in Medicine (SIIM) is the leading healthcare professional organization representing the interests of those who work with imaging technologies and information management. Their annual meeting features advancements in medical imaging, scientific research and thought leaders from around the globe.

Problem: The design for the annual meeting needed to attract sponsors and potential attendees.

Solution: This techy, vibrant design was inspired by the location of the conference: Charlotte, N.C. The angled lines, providing a sense of motion, and the yellow represent the attraction of racing in the area at the Charlotte Motor Speedway. The purple was chosen to represent the city’s royal history, having been named after Queen Charlotte, wife of King George III of England.

Components:

Postcards: four-color process, 11×6 inches
Exhibitor prospectus: four-color process, 8.5×11, 12 pages
Call for Abstracts self-mailer: four-color process, 17×11 folding to 5.5×8.5 inches, 4 pages
Preliminary program: four-color process, 8.5×11, 24 pages, self-cover
Final program: four-color covers + two-color interior, 32 pages
Print ads: various sizes for several medical journals and related publications

Medium: Print and digital

Client: Society for Imaging Informatics in Medicine, Leesburg, VA

Industry: Nonprofit/not for profit, healthcare/medical