College Tracks annual report design

Background

CollegeTracks is a nonprofit focused on helping students manage the challenges of the college experience so they persist, graduate and find a path that allows them to achieve independence, support families and give back to the community.

Problem

CollegeTracks needed an annual report design that was “emotional,” demonstrated “partnership” and was not corporate looking.

Solution

We added a third color, orange, to their green color palette to add more visual interest but also to appeal more to their multicultural students.

The triangular design elements were inspired by the shape of college pennants, which was fitting for their work.

We created infographics throughout, including one for the center spread to illustrate the student’s journey and partnering with CollegeTracks. This highlights what differentiates them from other similar organizations.

Specs

Four-color process, 8×8 inches, 24 pages, saddle-stitched

Medium

Print and digital

Client

CollegeTracks, Silver Spring, MD

Industry

Nonprofit/not for profit, education

College Tracks annual report design

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