JCA annual report design (45th)

Background

The Jewish Council for the Aging (JCA) is a nonprofit organization that serves more than 30,000 older people of all faiths, ethnicities and walks of life in the Washington, DC, area.

Problem

JCA wanted an annual report design that could be distributed at their annual meeting but also mailed with a direct mail package later in the year. As a result, it needed to be smaller than in years past.

Solution

JCA liked the fold of a brochure done by another organization, which we thought would work well. We used a similar fold and worked with them to discuss placement of the content and where to reduce some of it to make it fit but also to make it more visually engaging.

Specs

Four-color process, 17×21.75 folding to 8.5×5.5 inches, 16 panels

Medium

Print and digital

Client

Jewish Council for the Aging, Rockville, MD

Industry

Nonprofit/not for profit, religious/faith-based

JCA annual report design (45th)

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