NCQA annual report design

Background

The National Committee for Quality Assurance (NCQA) is a 501(c)(3) not-for-profit organization whose mission is to improve health care quality. Since 1990, NCQA has helped to elevate the issue of health care quality to the top of the national agenda.

Problem

The theme for the annual report design needed to be “corporate whimsical” to reflect NCQA’s friendly work culture.

Solution

We used the swooshes from the NCQA logo in a creative way to represent forward motion and the progress that NCQA has made in the health care field. We also used icons and infographics to visually communicate information. We chose to minimally use color (mainly the blue and red from their brand color palette) to allow the full-color photos to stand out.

Specs

Full color, 8.5×11 inches, 20 pages

Medium

Digital (PDF)

Client

National Committee for Quality Assurance, Washington, DC

Industry

Nonprofit/not for profit, healthcare/medical

NCQA annual report design

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