JCA annual report design

Background

The Jewish Council for the Aging (JCA) is a nonprofit organization serving senior citizens and caregivers in the Washington, DC, area.

Problem

JCA needed an annual report design that corresponded to the theme “Good Aging Starts Here.”

Solution

We used photos to represent all generations instead of only senior citizens. We used circular elements from their logo and the color palette we established as part of a rebrand. Our design provides a soft, compassionate, energetic look, reinforcing the message and tagline, “Helping All Seniors Thrive.”

Specs

Annual report: four-color process, 11×8.5 inches, 28 pages, saddle-stitched
Letter: 2 PMS + black, 8.5×11 inches
Carrier envelope: PMS + black, 12×9 inches
BRE: black, #9

Medium

Print and digital

Client

Jewish Council for the Aging, Rockville, MD

Industry

Nonprofit/not for profit, religious/faith-based

JCA annual report design

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