Preside or Lead? book design and layout

“Colleen’s a sharp, fast pro with an eye on quality and on your budget. She knows the forest and the trees. Two fine experiences with her; looking forward to more.”

Scott Hempling

Background

Scott Hempling—attorney, expert witness and teacher—authored this book about public utility regulation (electricity, gas, telecommunications and water), which defines and demands the performance required of these companies. The book was published in English and Spanish.

Problem

For the cover, the author wanted a simple, text-only design that focused on the title.

Solution

While we made the title the most prominent element on the cover, we also made the author’s name stand out because Hempling is well known in his field. We chose blue for the cover for the English version because it represents trustworthiness and dependability. The author wanted the Spanish edition to have a different color, so, after some research of cultural meanings of color, we suggested brown, gray, yellow or orange (a color that would be different but not have a negative association).

Specs

Four-color process cover, grayscale interior, 6×9 inches, 280 pages (328 in Spanish version), perfect bound

Medium

Print and digital (EPUB/ebook)

Client

Scott Hempling, Attorney at Law LLC, Silver Spring, MD

Industry

Legal/regulatory

Preside or Lead? book design and layout

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