A Shelter Friend website design and brand refresh

Redesigned website

Desktop view

Tablet view (vertical)

Mobile phone view

Original website

“The thought of creating a new website for our nonprofit organization overwhelmed us, although we knew one was badly needed. Gratzer Graphics made it painless! They educated themselves about our work and took our ideas to a new level.
They updated our logo and created a clean, new, easy-to-use website that is mobile friendly.
The simplified donation process has increased donations a striking 33% for the first 3 months over the same time period last year. Heartfelt thanks to Gratzer Graphics LLC.”

Krista H.

Background

A nonprofit organization, A Shelter Friend facilitates the rescue of animals from county shelters in southeastern North Carolina to other parts of the country.

Problem

The website was not mobile friendly, so it wasn’t showing up in Google mobile search results. There were many broken links to pages and images, and it was not easy to find important information quickly. It also had a dated design and lacked calls to action. The branding was inconsistent: one logo was used on the website, while a different one was used on social media. The logo was in need of an updated look without a complete redesign. The only logo files that were available were web quality; therefore, the logo did not produce well in print such as in brochures or shirts.

Solution

We created a mobile-friendly website design with less content (which we helped curate), restructuring the navigation in the process. We used their existing brand colors and refreshed the logo design, giving them both a playful feel. On the website, we used icons to visually show how each donation is used, making it easy for visitors to donate a preset amount or one of their choice. As a result, donations increased 33% in the first three months.

Because of Colleen’s passion for helping shelter animals, the work was done pro bono.

Summary of the Work

Logo redesign
Site redesign
Customized theme
Custom fields

Client

A Shelter Friend, Elizabethtown, NC

Industry

Nonprofit/not for profit, animal welfare

Note

Please note that websites we built may have been modified by the client or a third-party developer after launch. Sites designated as “accessible” were audited prior to launch and accessible at that time.