Help Your Designer, Help Yourself, Pt 1

Preparing Copy

This is the first of a three-part series called Help Your Designer, Help Yourself. This segment is about preparing your copy for your designer. Following all or most of these steps will allow your designer to lay out copy in the most efficient way possible and may keep you from incurring additional charges. You’ll help yourself and your designer.


How to Choose a Designer or Firm

There are many factors to consider when researching and hiring a designer or firm. Consider the entire package: the quality and value of the work, responsiveness, ability to meet your deadline, costs, etc. Partnering with an experienced designer or firm may (or may not) cost a little more in terms of money than another one but may save you money and time in the long run.


What Font Did You Use?

Sometimes we are asked by clients what fonts we used in their project. Here is a tip that allows you to find that out if you have a PDF.


Stock Photo Licenses

Recently, a client said a stock photo company had contacted them to request payment for allegedly not having the rights to a photo. The photo had actually been purchased by the client’s previous designer. The client then had the designer get in touch with the stock photo company to show proof of purchase of a license.