Blog

5 Deadly Nonprofit Fundraising Mistakes

spilled coffee

Guest blog by Kathy Widenhouse

When times are hard, one of the biggest nonprofit fundraising mistakes you can make is to complain. Partners and prospects read negativity, and click “delete” or toss your letter quicker than the latest stock market indicator plunge. And why not? They hear plenty of it already on the news.

Even in down times, you can cultivate your readers and build your audience. One key is to keep the right tone. Make sure you avoid these other nonprofit fundraising mistakes in your development copy that could lead you down the wrong path … and cause you to lose supporters.


Is Your Website Scaring Off Donors, Members and Clients?

ghost scaring off It used to be that only e-commerce websites needed to be secure (saying “HTTPS” as opposed to “HTTP” in the URL). However, due to increases in hacking and exploits of sensitive data all over the internet, Google announced in January 2017 that its browser, Chrome, would start displaying a warning on non-secure sites that accept passwords or credit card information. With the eventual plan to show a warning on all non-secure sites, Chrome will start displaying a warning on non-secure sites that collect any data from visitors as of October 2017. This affects sites that collect e-mail addresses via opt-ins and contact forms.


3 Reasons to Consider a WordPress Website Maintenance Plan

frustrated computer userKeeping your website up to date, backed up and secure is an ongoing process. It’s not a one-time event that occurs only when the site is launched. In other words, it’s not a “set it and forget” deal. Updating your WordPress site regularly is crucial, but you might find it time consuming, intimidating or frustrating trying to do it yourself. Having a developer taking care of your site on a monthly basis gives you peace of mind that things are running smoothly and lets you get back to more important tasks.


3 Tips to Jumpstart Your Writing

writing
Guest blog by Kathy Widenhouse

Writing faster and better—we all want that! But you may find you need tips for jumpstarting your writing project. I know I do, especially when writer’s block rears its head. Even after years of writing.

The first words on the paper (or screen)—why do they seem to be the hardest? I’ve been there more times than I care to admit.

Over the years I discovered a simple process for jumpstarting a new writing project. It’s been super-helpful for writing faster and better because getting started can be the most agonizing,


How Your Site’s SEO Affects Your Organization

search on mobile device

Your nonprofit may have put up a website, thinking that new members, donors or clients will just find it. But it doesn’t work that way. You need to put out relevant, engaging content and have your website optimized for search engines, so your organization can climb the ranks of Google. Let’s take a look at how your site’s SEO affects your organization.