Get Stellar Results for Your Nonprofit Event With a Design That Shines
Whether your nonprofit event is a small dinner or a large gala, it needs to inspire people to attend, sponsor or donate, so your organization can advance its mission. As the face of the event, the design is of utmost importance. To be effective, it needs to engage and connect with your audience. It needs to make them care about your cause and your work.
How Bad Images Hurt Your Marketing and Fundraising
Images tell a story. Are yours telling the story you want to tell? If you’re like many organizations, you might inadvertently be minimizing the role of images in your messaging. Maybe you: don’t realize their importance, choose images that don’t speak to your audience, don’t know where to find quality images or don’t understand that using bad images is worse than using no images at all.
5 Deadly Nonprofit Fundraising Mistakes
Guest blog by Kathy Widenhouse
When times are hard, one of the biggest nonprofit fundraising mistakes you can make is to complain. Partners and prospects read negativity, and click “delete” or toss your letter quicker than the latest stock market indicator plunge. And why not? They hear plenty of it already on the news.
Even in down times, you can cultivate your readers and build your audience. One key is to keep the right tone. Make sure you avoid these other nonprofit fundraising mistakes in your development copy that could lead you down the wrong path … and cause you to lose supporters.
Is Your Website Scaring Off Donors, Members and Clients?
It used to be that only e-commerce websites needed to be secure (saying “HTTPS” as opposed to “HTTP” in the URL). However, due to increases in hacking and exploits of sensitive data all over the internet, Google announced in January 2017 that its browser, Chrome, would start displaying a warning on non-secure sites that accept passwords or credit card information. With the eventual plan to show a warning on all non-secure sites, Chrome will start displaying a warning on non-secure sites that collect any data from visitors as of October 2017. This affects sites that collect e-mail addresses via opt-ins and contact forms.
3 Reasons to Consider a WordPress Website Maintenance Plan
Keeping your website up to date, backed up and secure is an ongoing process. It’s not a one-time event that occurs only when the site is launched. In other words, it’s not a “set it and forget” deal. Updating your WordPress site regularly is crucial, but you might find it time consuming, intimidating or frustrating trying to do it yourself. Having a developer taking care of your site on a monthly basis gives you peace of mind that things are running smoothly and lets you get back to more important tasks.