11 Ways to Avoid Annoying Your E-mail Subscribers

Checking e-mailLast month, we discussed branding—what it is, common mistakes and the importance of a cohesive design for all your print and digital marketing materials. Your e-mail newsletter is one of those, and its design, content and setup can affect your open rates. Want to avoid annoying your e-mail subscribers?

Are You Making These 7 Branding Mistakes?

umbrellasWe all know the phrase “It’s not what you say but how you say it.” If someone compliments you but says it with a mean look on their face, do you feel they were sincere? Of course not. Just as inconsistencies in body language and spoken words say a lot, so do inconsistencies in the appearance and content of a nonprofit’s marketing collateral.

5 Ways to Provide Constructive Feedback to a Graphic Designer

Working with a graphic designer on a print project or website should be a collaborative effort from beginning to end, always focusing on the main objectives and your members, clients or customers. Part of that process involves giving useful feedback to your graphic designer on the designs they present you with.

Design Process, Print Workflow

Do you have an upcoming project but are not sure where to start or when to bring in a designer? We’re here to help!

Help Your Designer, Help Yourself, Pt 3

Submitting Revisions

This is the third of a three-part series called Help Your Designer, Help Yourself. This segment is all about conveying edits to your designer. Follow these guidelines and you will help yourself and your designer.