Did you know you could save money on print or web publishing simply by starting with clean copy? Whether you are publishing a document for print or for the web, the process always starts with a text file, most commonly a Microsoft Word file. Because that file is the source of content that will potentially appear in many forms—a web page, a PDF, an ePub and/or print publication—the cleaner it is, the less cleanup a designer or developer will have to do. So formatting it correctly up front will not only save you time and money but avoid duplicating cleanup efforts at various stages of the process.
Becoming a better Adobe Acrobat user with these Acrobat tips will definitely save you time. But they can also save you money because they will save your designer time and extra work when you make AAs (compared with other methods of submitting edits).
You may be a long-time user of WordPress, but are you using any of these best practices or time savers? Here are 13 tips for using WordPress that pertain to security, editing, images, SEO and maintenance (note: this is not an all-inclusive list):
Last month, we discussed branding—what it is, common mistakes and the importance of a cohesive design for all your print and digital marketing materials. Your e-mail newsletter is one of those, and its design, content and setup can affect your open rates. Want to avoid annoying your e-mail subscribers?
We all know the phrase “It’s not what you say but how you say it.” If someone compliments you but says it with a mean look on their face, do you feel they were sincere? Of course not. Just as inconsistencies in body language and spoken words say a lot, so do inconsistencies in the appearance and content of a nonprofit’s marketing collateral.