Are You Making These 7 Branding Mistakes?

umbrellasWe all know the phrase “It’s not what you say but how you say it.” If someone compliments you but says it with a mean look on their face, do you feel they were sincere? Of course not. Just as inconsistencies in body language and spoken words say a lot, so do inconsistencies in the appearance and content of a nonprofit’s marketing collateral.

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The Value of a Professional Print Designer

Why you should work with a professional print designer

If you already work with one, you may realize the value of a professional print designer. However, you may be underutilizing their expertise. When you work with a graphic designer for any project, you will get the best results when you include them from conception (or shortly thereafter) to delivery.

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7 Things to Know About HTML E-mail Designs

Some designers and clients may think HTML e-mails (as opposed to text-only e-mails) are like designing and coding a web page, since both are based on HTML. But not every good website developer is a good e-mail coder. Here’s why.

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Get Results From Your Direct Mail Marketing

JCA direct mail packageYou already know that e-mail marketing is a cost-effective way to build a mailing list and stay in touch with prospects and existing clients, members or customers. But did you know that you could get a higher return on your investment with direct mail marketing, and an even higher one when combining that with online efforts?

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Social Media Marketing

Keeping up with social media marketing can be overwhelming, but it should be a part of your overall marketing plan. It will drive more traffic to your website, attract the right audience, increase your search engine optimization (SEO) and elevate your brand.

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