We all know the phrase “It’s not what you say but how you say it.” If someone compliments you but says it with a mean look on their face, do you feel they were sincere? Of course not. Just as inconsistencies in body language and spoken words say a lot, so do inconsistencies in the appearance and content of a nonprofit’s marketing collateral.
Why you should work with a professional print designer
If you already work with one, you may realize the value of a professional print designer. However, you may be underutilizing their expertise. When you work with a graphic designer for any project, you will get the best results when you include them from conception (or shortly thereafter) to delivery.
Some designers and clients may think HTML e-mails (as opposed to text-only e-mails) are like designing and coding a web page, since both are based on HTML. But not every good website developer is a good e-mail coder. Here’s why.
You already know that e-mail marketing is a cost-effective way to build a mailing list and stay in touch with prospects and existing clients, members or customers. But did you know that you could get a higher return on your investment with direct mail marketing, and an even higher one when combining that with online efforts?
Keeping up with social media marketing can be overwhelming, but it should be a part of your overall marketing plan. It will drive more traffic to your website, attract the right audience, increase your search engine optimization (SEO) and elevate your brand.