Social Media Marketing

Keeping up with social media marketing can be overwhelming, but it should be a part of your overall marketing plan. It will drive more traffic to your website, attract the right audience, increase your search engine optimization (SEO) and elevate your brand.

JCA’s Productive Aging Award Dinner

JCA annual dinnerOn May 4, I attended Jewish Council for the Aging’s annual fundraising event, the Sylvia Blajwas Productive Aging Award Dinner. They honored Sally Quinn with the Productive Aging Award and the Honorable Sidney Kramer with the Humanitarian Award. Ike Leggett, Connie Morella and many others were in attendance. Gratzer Graphics designed the invitation, programs and slides for the event. The tablecloths and orange pots with yellow flowers as centerpieces were chosen to match our design work.

Professional Logo Design: What to Look For

…And Why You Shouldn’t Skimp on Logo Design

As a start-up business or nonprofit organization, you, understandably, may have limited funds and feel that logo design is an area in which you should skimp. But there are instances where you get what you pay for, and logo design often falls into that category. Opting for a cheap logo design can have several pitfalls, which may end up costing you much more later on. A logo is not just a design; it’s an investment in your future. The development of a logo is the strategic foundation of your identity and how your clients or customers will perceive you.

Get Responsive (Design, That Is)

Are you alienating your audience? If so, get responsive (design, that is). If a good chunk of your clients, members or customers are using mobile devices to browse your website and read your e-mail promotions and these are not coded as responsive designs, then your audience may not be as responsive (no pun intended) as they could be. Here’s what I mean: how many times have you viewed a website on your mobile phone, only to leave the site abruptly because it was too frustrating pinching and panning in and out to get to a particular menu item or to find what you need?

How to Choose a Designer or Firm

There are many factors to consider when researching and hiring a designer or firm. Consider the entire package: the quality and value of the work, responsiveness, ability to meet your deadline, costs, etc. Partnering with an experienced designer or firm may (or may not) cost a little more in terms of money than another one but may save you money and time in the long run.