Insights

How to Easily Accept and Track Donations on Your Nonprofit’s Website

People donating online from a tabletGuest blog by Glen Ferguson

When it comes to getting donations, your nonprofit organization needs to make it as easy as possible for supporters. Accepting donations directly on your website removes hurdles and provides an improved level of convenience for your donors, resulting in increased donations (and that’s the goal, isn’t it?).

How to Easily Accept and Track Donations on Your Nonprofit’s Website Continue reading

Is Your Nonprofit Making These 7 RFP Mistakes?

fish in oceanNonprofits often use requests for proposal (RFPs) to find potential vendors for a particular type of work after performing an assessment of the organization’s needs. But your nonprofit may actually be unknowingly hurting itself in the RFP process. Are you making these seven nonprofit RFP mistakes?

Is Your Nonprofit Making These 7 RFP Mistakes? Continue reading

Get Stellar Results for Your Nonprofit Event With a Design That Shines

nonprofit event design Whether your nonprofit event is a small dinner or a large gala, it needs to inspire people to attend, sponsor or donate, so your organization can advance its mission. As the face of the event, the design is of utmost importance. To be effective, it needs to engage and connect with your audience. It needs to make them care about your cause and your work.

Get Stellar Results for Your Nonprofit Event With a Design That Shines Continue reading

How Bad Images Hurt Your Marketing and Fundraising

Images tell a story. Are yours telling the story you want to tell? If you’re like many organizations, you might inadvertently be minimizing the role of images in your messaging. Maybe you: don’t realize their importance, choose images that don’t speak to your audience, don’t know where to find quality images or don’t understand that using bad images is worse than using no images at all.

How Bad Images Hurt Your Marketing and Fundraising Continue reading

5 Deadly Nonprofit Fundraising Mistakes

spilled coffee

Guest blog by Kathy Widenhouse

When times are hard, one of the biggest nonprofit fundraising mistakes you can make is to complain. Partners and prospects read negativity, and click “delete” or toss your letter quicker than the latest stock market indicator plunge. And why not? They hear plenty of it already on the news.

Even in down times, you can cultivate your readers and build your audience. One key is to keep the right tone. Make sure you avoid these other nonprofit fundraising mistakes in your development copy that could lead you down the wrong path … and cause you to lose supporters.

5 Deadly Nonprofit Fundraising Mistakes Continue reading